What is $ADS

Learned by 103 usersPublished on 2024.04.03Last updated on 2024.12.03

Alkimi

$ADS

₹13.15
+53.84%

Last Price₹13.15
All-Time High₹331.7
Total Supply250M

Turnover (24h)₹30.48M
All-Time Low₹4.9

Note: The project description is sourced from official materials provided by the project team. However, it is important to note that these materials may be outdated, contain errors, or omit certain details. The provided content is for reference purposes only and should not be considered investment advice. HTX does not assume any liability for any direct or indirect losses incurred as a result of relying on this information.

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Alkimi: Revolutionising Digital Advertising with Blockchain Technology

Introduction

In an era where digital advertising is pivotal to the success of businesses worldwide, the quest for transparency, efficiency, and sustainability has never been more crucial. Enter Alkimi, a pioneering decentralised advertising exchange that harnesses the power of blockchain technology to redefine the advertising ecosystem. With a clear focus on creating a fair and balanced value exchange among advertisers, publishers, and users, Alkimi aims to address the significant challenges faced by the $600+ billion programmatic advertising industry.

What is Alkimi?

At its core, Alkimi is a specialised application built on the Ethereum Virtual Machine, tailored for programmatic advertising. The project's primary aim is to tokenize digital ads, allowing every transaction to be independently validated and recorded on a transparent, immutable ledger - dubbed the Ads Explorer. This innovation tackles the long-standing issues of opacity and unaccountability that have plagued the advertising sector.

By leveraging the transparency inherent to blockchain technology, Alkimi provides a level of audibility unprecedented in the digital advertising landscape. The project promises to offer a seamless experience where advertisers and publishers can engage in meaningful interactions, eliminating the barriers that often lead to inefficiencies and mistrust.

Creator of Alkimi

Alkimi was co-founded and is spearheaded by Ben Putley, who currently serves as the CEO. With a deep-rooted passion for innovation in the digital advertising sphere, Putley's vision drives the project forward, aiming to deliver a transformative solution for all stakeholders involved.

Investors of Alkimi

While Alkimi is an exciting venture within the blockchain and advertising domains, details regarding its specific investors remain undisclosed. This absence of publicly available information regarding investment foundations or organisations supporting the project has only amplified the anticipation surrounding its impact upon launch.

How Alkimi Works

Alkimi operates a sophisticated programmatic advertising exchange that adeptly connects advertisers and publishers in real-time. The platform is designed to streamline advertising operations, offering comprehensive insights regarding ad tracking, placement, revenue, fees, and impressions - all accessible from a singular platform.

Key Features

Total Transparency: Alkimi ensures that financial audits cover 100% of media spend. Each transaction is validated and recorded on the Ads Explorer, granting both advertisers and publishers full visibility into their expenditures.

Reduced Fees: By eliminating unnecessary intermediaries, Alkimi effectively lowers the fees associated with digital advertising, making it one of the most competitive solutions available.

Lowest Emissions: The project prioritises sustainability by significantly reducing energy consumption, contributing to a collective effort towards achieving net-zero emissions.

Timeline of Alkimi

The timeline of Alkimi showcases pivotal moments in its development and launches:

2023: Alkimi completes its beta phase and is made accessible for advertisers and publishers seeking to buy and sell inventory through its blockchain-based programmatic platform.
2023: The project successfully goes live on the mainnet, marking a significant milestone in its operational journey.

Key Aspects of Alkimi

Alkimi’s unique selling propositions highlight the project's commitment to innovation and sustainability within digital advertising:

Decentralised Ad Exchange: With its blockchain foundation, Alkimi champions transparency and efficiency, fundamentally altering how advertisements circulate in the digital marketplace.
Ads Explorer: By granting real-time access to transaction data, the Ads Explorer ensures complete auditability, empowering users with actionable insights and trust in the system.
Tokenisation of Digital Ads: The venture pioneers the concept of tokenising intangible assets, specifically digital ads, thereby creating new economic opportunities and facilitating easier exchanges within the ad ecosystem.
Sustainability Commitment: Alkimi’s focus on minimising carbon emissions highlights its dedication to promoting sustainable advertising practices that benefit both users and the environment.
Community Governance: Alkimi empowers its community by introducing a governance model, allowing $ADS token holders to participate in key decision-making processes, preserving the decentralised ethos of the platform.

Conclusion

In a rapidly evolving digital landscape, Alkimi stands poised to revolutionise the advertising industry by integrating blockchain technology into its core operations. The project’s commitment to enhancing transparency, lowering fees, and advocating for sustainable advertising practices positions it as a frontrunner in the digital advertising arena.

As the demand for accountability and efficiency in advertising grows, Alkimi's innovative approach ensures that it not only meets the expectations of modern advertisers and publishers but also paves the way for a new era in digital media. By keeping the focus on a fair value exchange and fostering a community-driven platform, Alkimi is set to lead the charge towards a more equitable and sustainable digital advertising future.

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Hot Articles

What is ADS

Adshares ($ADS): Revolutionising Advertising in the Web3 Era Introduction In the rapidly changing world of digital advertising, the integration of blockchain technology has opened up new avenues for innovation and transparency. One of the standout projects in this field is Adshares, a decentralised advertising Web3 protocol that aims to transform the way advertising is carried out across digital platforms. By capitalising on the potential of blockchain, Adshares seeks to establish a new standard for web3 advertising, particularly in metaverses, blockchain games, and other digital environments, offering a smooth and effective monetisation solution for virtual assets. What is Adshares ($ADS)? Adshares is a peer-to-peer platform that fosters direct connections between advertisers and publishers, thereby effectively eliminating the need for intermediaries that have traditionally dominated the advertising industry. The platform utilises blockchain technology to ensure that advertising transactions are transparent, secure, and executed in real-time. This innovative protocol supports a wide variety of digital advertising formats, empowering not just conventional websites but also encompassing a broad spectrum of digital environments such as metaverses, games, mobile applications, and augmented/virtual reality platforms. With Adshares, advertisers can efficiently reach targeted audiences, while publishers can monetise their content with reduced overhead. Key Features Decentralised Ad Network: By directly connecting advertisers and publishers, Adshares lowers the costs associated with intermediaries, encouraging a more cost-effective approach to advertising. Blockchain Payments: The use of blockchain technology allows for instant and transparent financial transactions, ensuring that all parties involved receive adequate compensation without delays or complications. Open-Source SDK: Adshares offers a developer-friendly Software Development Kit (SDK), allowing for seamless integration with various digital platforms. This range of applications enhances the utility and reach of the Adshares protocol. Fraud Resistance: To address the ongoing issue of advertising fraud that plagues the industry, Adshares incorporates mechanisms designed to deter fraudulent activities and promote fairness in advertising transactions. Creator of Adshares ($ADS) Unfortunately, specific details regarding the identity of the creator of Adshares are not known. While information about the founding team can be vital for understanding a project's credibility and vision, the lack of publicly accessible information does not diminish the potential of the protocol itself. Investors of Adshares ($ADS) Much like its creator, the identity of investors supporting Adshares has not been disclosed. Understanding the backing and support of investment foundations or organisations can provide insights into a project's stability and trustworthiness. Nevertheless, the focus should remain on the implications of the protocol for the digital advertising ecosystem. How Adshares ($ADS) Works At the core of Adshares lies its unique infrastructure designed to connect various blockchain networks, including major systems like Ethereum, Polygon, BNB Chain, and Tron. This capability to integrate with diverse ecosystems enables metaverses and games to easily adopt the Adshares protocol, thus facilitating the monetisation of their virtual assets through digital programmatic advertising. The underlying mechanism centres on the use of the ADS token, which serves as the backbone for monetisation. This means that projects integrated with Adshares can reward their users with native tokens, fostering an ecosystem that encourages engagement and incentivises participation. Unique Aspects of Adshares ($ADS) Web3 Advertising Standard: Adshares aspires to establish itself as the gold standard for web3 advertising, promising a robust framework for conducting digital ad transactions. Metaverse Monetisation: By concentrating on the monetisation potential of metaverses and blockchain games, Adshares opens up new revenue streams for digital environments that previously struggled with traditional advertising models. Blockchain-Based Solutions: The implementation of blockchain fosters trust, efficiency, and transparency, which are essential for building long-lasting relationships in the advertising sector. Timeline of Adshares ($ADS) Understanding the milestones in the development of Adshares allows stakeholders to appreciate its journey and evolution. Here is a concise timeline of important events: 2017: Launch of the Adshares project, marking the initial steps towards redefining digital advertising. 2022: March: The project releases its roadmap for 2022, outlining plans for developing a video ads protocol and an Application Programming Interface (API). July: Announcement of the Adshares bridge to the Tron network. This landmark event enables integration with the extensive Tron ecosystem, thereby expanding functionality and reach. Conclusion Adshares ($ADS) stands as a pivotal project in the growing web3 advertising landscape. By providing a decentralised platform dedicated to programmatic advertising, Adshares aims to revolutionise the ad tech industry through the application of blockchain technology. The transparency, security, and efficiency of its model equip advertisers and publishers with the tools they need to thrive in an increasingly digital world. As the narrative of digital advertising continues to evolve, the innovations introduced by projects like Adshares will define the future trajectory of how brands engage with their audiences in the metaverse and beyond. As marketers seek more effective ways to connect with consumers, platforms like Adshares offer a glimpse into what could soon become the new norm in digital advertising.

148 Total ViewsPublished 2024.04.03Updated 2024.12.03

What is $ADS

Alkimi: Revolutionising Digital Advertising with Blockchain Technology Introduction In an era where digital advertising is pivotal to the success of businesses worldwide, the quest for transparency, efficiency, and sustainability has never been more crucial. Enter Alkimi, a pioneering decentralised advertising exchange that harnesses the power of blockchain technology to redefine the advertising ecosystem. With a clear focus on creating a fair and balanced value exchange among advertisers, publishers, and users, Alkimi aims to address the significant challenges faced by the $600+ billion programmatic advertising industry. What is Alkimi? At its core, Alkimi is a specialised application built on the Ethereum Virtual Machine, tailored for programmatic advertising. The project's primary aim is to tokenize digital ads, allowing every transaction to be independently validated and recorded on a transparent, immutable ledger - dubbed the Ads Explorer. This innovation tackles the long-standing issues of opacity and unaccountability that have plagued the advertising sector. By leveraging the transparency inherent to blockchain technology, Alkimi provides a level of audibility unprecedented in the digital advertising landscape. The project promises to offer a seamless experience where advertisers and publishers can engage in meaningful interactions, eliminating the barriers that often lead to inefficiencies and mistrust. Creator of Alkimi Alkimi was co-founded and is spearheaded by Ben Putley, who currently serves as the CEO. With a deep-rooted passion for innovation in the digital advertising sphere, Putley's vision drives the project forward, aiming to deliver a transformative solution for all stakeholders involved. Investors of Alkimi While Alkimi is an exciting venture within the blockchain and advertising domains, details regarding its specific investors remain undisclosed. This absence of publicly available information regarding investment foundations or organisations supporting the project has only amplified the anticipation surrounding its impact upon launch. How Alkimi Works Alkimi operates a sophisticated programmatic advertising exchange that adeptly connects advertisers and publishers in real-time. The platform is designed to streamline advertising operations, offering comprehensive insights regarding ad tracking, placement, revenue, fees, and impressions - all accessible from a singular platform. Key Features Total Transparency: Alkimi ensures that financial audits cover 100% of media spend. Each transaction is validated and recorded on the Ads Explorer, granting both advertisers and publishers full visibility into their expenditures. Reduced Fees: By eliminating unnecessary intermediaries, Alkimi effectively lowers the fees associated with digital advertising, making it one of the most competitive solutions available. Lowest Emissions: The project prioritises sustainability by significantly reducing energy consumption, contributing to a collective effort towards achieving net-zero emissions. Timeline of Alkimi The timeline of Alkimi showcases pivotal moments in its development and launches: 2023: Alkimi completes its beta phase and is made accessible for advertisers and publishers seeking to buy and sell inventory through its blockchain-based programmatic platform. 2023: The project successfully goes live on the mainnet, marking a significant milestone in its operational journey. Key Aspects of Alkimi Alkimi’s unique selling propositions highlight the project's commitment to innovation and sustainability within digital advertising: Decentralised Ad Exchange: With its blockchain foundation, Alkimi champions transparency and efficiency, fundamentally altering how advertisements circulate in the digital marketplace. Ads Explorer: By granting real-time access to transaction data, the Ads Explorer ensures complete auditability, empowering users with actionable insights and trust in the system. Tokenisation of Digital Ads: The venture pioneers the concept of tokenising intangible assets, specifically digital ads, thereby creating new economic opportunities and facilitating easier exchanges within the ad ecosystem. Sustainability Commitment: Alkimi’s focus on minimising carbon emissions highlights its dedication to promoting sustainable advertising practices that benefit both users and the environment. Community Governance: Alkimi empowers its community by introducing a governance model, allowing $ADS token holders to participate in key decision-making processes, preserving the decentralised ethos of the platform. Conclusion In a rapidly evolving digital landscape, Alkimi stands poised to revolutionise the advertising industry by integrating blockchain technology into its core operations. The project’s commitment to enhancing transparency, lowering fees, and advocating for sustainable advertising practices positions it as a frontrunner in the digital advertising arena. As the demand for accountability and efficiency in advertising grows, Alkimi's innovative approach ensures that it not only meets the expectations of modern advertisers and publishers but also paves the way for a new era in digital media. By keeping the focus on a fair value exchange and fostering a community-driven platform, Alkimi is set to lead the charge towards a more equitable and sustainable digital advertising future.

104 Total ViewsPublished 2024.04.03Updated 2024.12.03

Discussions

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