What is CAPP

Cappasity, $CAPP: Revolutionizing E-Commerce through 3D and AR Technologies

Introduction

In the rapidly evolving e-commerce landscape, the need for enhanced product visualisation and immersive shopping experiences has never been more pressing. Enter Cappasity, a groundbreaking project dedicated to bridging the gap between the digital and physical retail environments through advanced 3D digitisation and augmented/virtual reality (AR/VR) applications. This article delves into Cappasity, its objectives, operational mechanisms, key players, and significant milestones that underscore its unique position in the digital marketplace.

What is Cappasity, $CAPP?

Cappasity is an innovative platform designed to facilitate the creation, embedding, and analysis of 3D and AR content, specifically tailored for the e-commerce sector. It aims to transform how consumers interact with products online by providing tools that enable immersive and interactive visualisation. By leveraging Cappasity’s platform, retailers can enhance the online shopping experience to mimic that of a physical store, offering customers a more comprehensive understanding of products before making a purchase.

At its core, Cappasity resolves the challenge of how to effectively represent products in a digital format. Its platform allows users to seamlessly implement 3D scanning technology, which integrates 3D views into their online storefronts and mobile applications. Additionally, the platform is enhanced with AI-driven analytics capabilities that provide retailers with insights into customer behaviour, enabling them to refine their marketing strategies and improve customer satisfaction.

Who is the Creator of Cappasity, $CAPP?

The brainchild behind Cappasity consists of a team of seasoned professionals in the tech sector:

• Kosta Popov: As the CEO and Founder, Kosta has spearheaded the vision and development of Cappasity's sophisticated technologies.
• Alex Chegaev: The Chief Technology Officer and Co-Founder, Alex plays a crucial role in the technological advancements and functionality of the platform.
• Marianna Alshina: As the Chief Business Development Officer and Co-Founder, Marianna focuses on expanding the business reach and forging valuable partnerships.

Their collective expertise has propelled Cappasity to the forefront of the 3D digitisation movement, providing businesses with cutting-edge tools to improve consumer engagement.

Who are the Investors of Cappasity, $CAPP?

Cappasity has successfully garnered interest from a variety of investors, amassing a total of $7.5 million through multiple funding rounds since its inception in 2013. This financial backing underscores the confidence the investment community has in Cappasity’s potential.

Significantly, the most recent funding round occurred on November 1, 2021, during which Cappasity raised $1 million. Earlier in May 2021, the project secured an additional $2.1 million from private investors, reflecting sustained investor interest in the platform's capabilities and market opportunities.

How Does Cappasity, $CAPP Work?

Cappasity's operational framework is built on several innovative components that set it apart:

• Easy 3D Scan: Cappasity facilitates 3D product imaging through user-friendly software that simplifies the creation and embedding of 3D views into online platforms. This feature is designed to empower retailers by making 3D content creation accessible and efficient.

• 3DShot App: This application allows users to create, share, and socialise with interactive 3D views. It provides an avenue for customers to record and share their 3D product reviews, enriching the community experience while fostering brand engagement across social platforms and marketplaces.

• AR Shopping: Cappasity enhances customer engagement by enabling users to showcase interactive 3D images in augmented reality. By bringing products to life through AR, consumers can visualise them in their own environments, providing a more personalised and confident shopping experience.

• Cappasity.AI: This advanced analytics tool tracks customer behaviour, detailing interaction patterns with 3D views. Retailers can leverage this data to understand customer preferences and tailor marketing strategies accordingly.

• Cappasity Virtual Try-On: The platform allows customers to receive customised product recommendations and virtually “try on” items, thereby improving the shopping experience while simultaneously working to reduce the rate of returns.

By combining these components, Cappasity is paving the way for a new era of interactive shopping interfaces, transforming how consumers discover and engage with products.

Timeline of Cappasity, $CAPP

Cappasity's journey is marked by several significant events that reflect its growth and development as a key player in the e-commerce industry:

• 2013: Cappasity was founded, laying the groundwork for the platform focused on 3D digitisation.
• 2017: The project launched its token sale on October 25 and successfully concluded it on November 22, attracting widespread attention.
• 2018: Cappasity unveiled its platform and 3D digitising software, further enhancing its offerings to users.
• 2021:
• May: The company secured $2.1 million in funding from private investors.
• November 1: Cappasity raised an additional $1 million in a venture round, reinforcing its market potential.

These milestones exemplify Cappasity’s commitment to innovation and the advancement of 3D technologies within the e-commerce sector.

Key Points About Cappasity, $CAPP

As a trailblazer in its field, Cappasity possesses several noteworthy features:

• CAPP Utility Token: The platform employs an Ethereum ERC-20 token as a payment mechanism for the services offered. This enables seamless financial transactions within the ecosystem.

• Ecosystem Components: Cappasity encompasses various elements including content storage, and API & SDK options for third-party developers. These tools facilitate connectivity through websites, mobile platforms, and AR/VR applications.

• Innovative Solutions: Cappasity is regarded as the first platform to effectively address the challenges of creating and embedding affordable 3D and AR content, setting it apart in the competitive landscape.

• Wide Applicability: The platform caters to a diverse range of users, from enterprises to small and medium-sized businesses, as well as individual users seeking to enhance their e-commerce experiences.

Conclusion

Cappasity stands at the forefront of a new paradigm in e-commerce, offering innovative solutions that empower retailers to provide immersive, engaging, and interactive shopping experiences. With a strong foundation in technology and a commitment to advancing 3D digitisation and augmented reality applications, Cappasity's influence is set to grow as it continues to evolve and adapt to the ever-changing demands of consumers and retailers alike.

As the lines between online and in-store shopping continue to blur, Cappasity is poised to become a pivotal player in the future of retail, ensuring that customers receive not just products, but experiences that resonate and engage them on a deeper level.