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MOYA is a cryptocurrency initiative that illustratively showcases the story of its mascot, Moya, a Shiba Inu from Paju, South Korea. He shares a litter with the renowned “Dogwifhat” Achi, giving MOYA an authentic backstory. Central to the project’s ethos is the archetype of the underdog—transforming the seemingly overlooked into symbols of resilience and triumph. The artistic narrative amplifies the project’s mission, epitomized by its slogan, “WIN.”
The primary aim of MOYA is to foster an inclusive community around the cryptocurrency space, utilizing Moya's uplifting story to inspire and motivate its participants. It also invites users to engage, learn, and grow within a welcoming environment of mutual support.