Speaking at an event in London hosted by policy consulting group Global Counsel on Tuesday, Ofcom Chief Executive Melanie Dawes said self-regulation of the metaverse, a hypothetical digital world touted by Meta and others, wouldn’t fly under U.K. online safety laws. “I’m not sure I really see that ‘self-regulatory phase,’ to be honest, existing from a U.K. perspective,” Dawes said.

The Online Safety Bill is a set of legislation that seeks to curb harmful content from being widely shared on the internet. Violations of the law — once it is approved — could lead to fines of up to 10% of annual global revenues.