According to Caterermiddleeast, super-exclusive American watch brand Jacob & Co is launching a metaverse-themed watch bought only with NFTs. Footballer-favoured Jacob & Co has turned to Dubai nightclub VISION at The H Dubai for the launch.

The Jacob & Co VISION watch is limited to 13 pieces, given out to members holding a “special NFT.” These members will be “gifted” the watch, according to the brand.

Located in The H Dubai hotel, VISION describes itself as the world’s first metaverse-themed nightclub. It is, however, a physical place.