According to Adgully, five years old Adtech startup ExperientialEtc has completed the Preseries A round with participation from We Founder Circle, India Accelerators and other investors. The fund would be used for scaling up operations across geographies, talent acquisition and upgrading technical capabilities of the organization. With steady increase in valuation from 5mn to 22mn in last 10 months, ExperientialEtc is fast moving from growth stage to expansion stage with larger projects, bigger clients and larger team.

ExperientialEtc started its journey five years ago, banking on the potential of visual technology, Web 3 opportunities and Metaverse applications. The company is in the business of digital advertising using the latest technology such as Holograms, Augmented Reality, Mixed Reality, Immersive games and Innovative tech-led OOH. To date, ExperientialEtc has served more than 200 brands with creative visual solutions employing AR, VR, Gaming, Blockchain Technology and Metaverse applications. ExperientialEtc has worked for brands like Amazon, SonyPix, MPL, BCCI, Tata Motors, and Amazon, to name a few. The company also serves the top advertising agencies of India for creative branding, using next-generation technology. Riding on the tech opportunities for delivering innovative branding solutions.