soft drink giant Pepsi has announced that it shall be introducing its NFTs to the Indian market. Pepsi’s NFT Ecosystem has been designed by Timea Balo, an illustrator, to co-curate the Pepsi Black NFT collection supervised by the PepsiCo India Design Team. Pepsi India took this step because they want to re-establish its connection with the country’s youth, which can be found more in the online community and less in the traditional business space.