What is $ADS

Alkimi: Revolutionising Digital Advertising with Blockchain Technology

Introduction

In an era where digital advertising is pivotal to the success of businesses worldwide, the quest for transparency, efficiency, and sustainability has never been more crucial. Enter Alkimi, a pioneering decentralised advertising exchange that harnesses the power of blockchain technology to redefine the advertising ecosystem. With a clear focus on creating a fair and balanced value exchange among advertisers, publishers, and users, Alkimi aims to address the significant challenges faced by the $600+ billion programmatic advertising industry.

What is Alkimi?

At its core, Alkimi is a specialised application built on the Ethereum Virtual Machine, tailored for programmatic advertising. The project's primary aim is to tokenize digital ads, allowing every transaction to be independently validated and recorded on a transparent, immutable ledger - dubbed the Ads Explorer. This innovation tackles the long-standing issues of opacity and unaccountability that have plagued the advertising sector.

By leveraging the transparency inherent to blockchain technology, Alkimi provides a level of audibility unprecedented in the digital advertising landscape. The project promises to offer a seamless experience where advertisers and publishers can engage in meaningful interactions, eliminating the barriers that often lead to inefficiencies and mistrust.

Creator of Alkimi

Alkimi was co-founded and is spearheaded by Ben Putley, who currently serves as the CEO. With a deep-rooted passion for innovation in the digital advertising sphere, Putley's vision drives the project forward, aiming to deliver a transformative solution for all stakeholders involved.

Investors of Alkimi

While Alkimi is an exciting venture within the blockchain and advertising domains, details regarding its specific investors remain undisclosed. This absence of publicly available information regarding investment foundations or organisations supporting the project has only amplified the anticipation surrounding its impact upon launch.

How Alkimi Works

Alkimi operates a sophisticated programmatic advertising exchange that adeptly connects advertisers and publishers in real-time. The platform is designed to streamline advertising operations, offering comprehensive insights regarding ad tracking, placement, revenue, fees, and impressions - all accessible from a singular platform.

Key Features

Total Transparency: Alkimi ensures that financial audits cover 100% of media spend. Each transaction is validated and recorded on the Ads Explorer, granting both advertisers and publishers full visibility into their expenditures.

Reduced Fees: By eliminating unnecessary intermediaries, Alkimi effectively lowers the fees associated with digital advertising, making it one of the most competitive solutions available.

Lowest Emissions: The project prioritises sustainability by significantly reducing energy consumption, contributing to a collective effort towards achieving net-zero emissions.

Timeline of Alkimi

The timeline of Alkimi showcases pivotal moments in its development and launches:

• 2023: Alkimi completes its beta phase and is made accessible for advertisers and publishers seeking to buy and sell inventory through its blockchain-based programmatic platform.
• 2023: The project successfully goes live on the mainnet, marking a significant milestone in its operational journey.

Key Aspects of Alkimi

Alkimi’s unique selling propositions highlight the project's commitment to innovation and sustainability within digital advertising:

• Decentralised Ad Exchange: With its blockchain foundation, Alkimi champions transparency and efficiency, fundamentally altering how advertisements circulate in the digital marketplace.

• Ads Explorer: By granting real-time access to transaction data, the Ads Explorer ensures complete auditability, empowering users with actionable insights and trust in the system.

• Tokenisation of Digital Ads: The venture pioneers the concept of tokenising intangible assets, specifically digital ads, thereby creating new economic opportunities and facilitating easier exchanges within the ad ecosystem.

• Sustainability Commitment: Alkimi’s focus on minimising carbon emissions highlights its dedication to promoting sustainable advertising practices that benefit both users and the environment.

• Community Governance: Alkimi empowers its community by introducing a governance model, allowing $ADS token holders to participate in key decision-making processes, preserving the decentralised ethos of the platform.

Conclusion

In a rapidly evolving digital landscape, Alkimi stands poised to revolutionise the advertising industry by integrating blockchain technology into its core operations. The project’s commitment to enhancing transparency, lowering fees, and advocating for sustainable advertising practices positions it as a frontrunner in the digital advertising arena.

As the demand for accountability and efficiency in advertising grows, Alkimi's innovative approach ensures that it not only meets the expectations of modern advertisers and publishers but also paves the way for a new era in digital media. By keeping the focus on a fair value exchange and fostering a community-driven platform, Alkimi is set to lead the charge towards a more equitable and sustainable digital advertising future.