According to The Block, traditional financial firms are working their way further into crypto, according to Fireblocks Head of Web3 Omer Amsel. These companies, especially the more traditional ones, start with custody services and slowly move into more crypto-native interactions, Amsel said in an interview at Breakpoint, Lisbon. “We see more and more traditional finance exploring the way into crypto and maybe they're taking a more timid approach,” Amsel said. Amsel gave a hypothetical example of a firm that might have started with crypto custody one or two years ago. He said these firms make this first step, see that it is okay and then start to explore the technology more. He added that some of these traditional finance firms and banks have started running their own blockchain validators.