JOE (JOE) is the native token of Trader Joe, a decentralized exchange (DEX) on the Avalanche (AVAX) blockchain that offers DeFi services, including swapping, staking and yield farming. The exchange has been growing rapidly, attracting over $4 billion in total value locked (TVL) since it was launched in June 2021. Trader Joe claims to take a community-first approach, and to prioritize innovation, speed and safety. It aims to provide a one-stop-shop DeFi experience and to integrate new products without compromising on security. To achieve this, Trader Joe has outlined an ambitious roadmap that focuses on token-holder growth. It plans to have improved staking, non-fungible-token (NFT) exchange listings, the collateralization of the JOE token, and leveraged trading –– all during 2021.